This Privacy Policy describes Our policies and procedures on the collection, use and
disclosure of Your information when You use the Service and tells You about Your
privacy rights and how the law protects You.

We process Personal Data to provide and improve the Service and for the other purposes described in this Privacy Policy. This Privacy Policy explains Our practices; it does not create consent where applicable law requires a separate choice or authorization.

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
For the purposes of this Privacy Policy:
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either “the Company,” “We,” “Us,” or “Our” in this Privacy Policy) refers to The Fall Bridal LLC, located at Suite 318, 45 Main Street, Brooklyn, New York, NY 11201.
Cookies are small files that are placed on Your computer, mobile device or any other
device by a website, containing the details of Your browsing history on that website
among its many uses.
Country refers to the United States of America.
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Do Not Track (DNT) is a concept that has been promoted by US regulatory authorities, in particular the U.S. Federal Trade Commission (FTC), for the Internet industry to develop and implement a mechanism for allowing internet users to control the tracking of their online activities across websites.
Personal Data means any information that identifies, relates to, describes, or could
reasonably be linked, directly or indirectly, with an identified or identifiable individual.
Service refers to the Website and the appointment-booking, consultation, transaction, communication, and related services provided by the Company.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Third-Party Service means a website, platform, application, or other service operated by a person or entity other than the Company.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to The Fall Bride New York website, accessible at https://newyork.thefallbride.com/.
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Personal Data
While using Our Service, You may provide Personal Data including Your name, email
address, telephone number, postal or billing address, appointment date and type, style
preferences, wedding or event details, budget information, purchase history, transaction information, communications with Us, and any other information You choose to provide.
We also collect Usage Data as described below.
- Email address

- First name and last name
- Phone number
- Address, State, Province, ZIP/Postal code, City
- Usage Data
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address
(e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our
Service or when You access the Service by or through a mobile device.
Appointment, Purchase, and Communication Information
When You book an appointment, make a purchase, subscribe to marketing
communications, or otherwise interact with Us, We may collect information such as Your name, email address, telephone number, appointment date and type, style preferences, wedding or event details, budget information, purchase history, transaction information, and communications with Us.
We use information submitted in connection with an appointment to schedule and manage the appointment, provide bridal consultations and customer support, and send non-marketing appointment confirmations, reminders, rescheduling notices, and other service-related communications.
Our service providers may process this information on Our behalf, including providers that support website hosting and ecommerce, appointment booking, email delivery, analytics, advertising, remarketing, fraud prevention, and payment processing. They may use Personal Data only as permitted by their agreements with Us and applicable law.

We use a third-party appointment scheduling provider to process appointment requests and send confirmations, reminders, rescheduling notices, and cancellations. The provider may process Your name, contact information, appointment details, preferences, and related communications on Our behalf.

Our Website and ecommerce functions are
supported by third-party technology providers that may process contact information, appointment or order details, transaction information, device information, and Website activity to host and secure the Website, operate forms and checkout functions, prevent fraud, and provide technical support.
Tracking Technologies and Cookies
We use Cookies and similar technologies for essential Website functions and, where
permitted by applicable law or Your choices, for analytics, advertising measurement, audience creation, and remarketing. Where the Website provides privacy controls, You may use them to accept, reject, or change Your choices for non-essential technologies.
- Cookies or Browser Cookies. A cookie is a small file placed on Your Device.
You can instruct Your browser to refuse all Cookies or to indicate when a Cookie
is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless you have adjusted Your browser setting so that
it will refuse Cookies, our Service may use Cookies.
- Web Beacons. Certain sections of our Service and our emails may contain small
electronic files known as web beacons (also referred to as clear gifs, pixel tags,
and single-pixel gifs) that permit the Company, for example, to count users who
have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity). Cookies may be persistent or session-based. Persistent Cookies remain on Your Device after You close Your browser, while session Cookies are deleted when You close Your
browser.
We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Administered by: Us
Purpose: These Cookies and similar technologies are necessary to operate the Website, enable requested functions, maintain security, prevent fraud, process forms and transactions, and remember privacy choices. Disabling them may prevent parts of the Website from functioning properly.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: If the Website displays privacy controls, these Cookies remember the choices You make through those controls.
Functionality Cookies
Type: Persistent Cookies
Administered by: Us
Purpose: These Cookies may remember choices You make when You use the Website, such as appointment or shopping preferences, so that You do not need to re-enter the same information during later interactions.
Tracking and Performance Cookies
Type: Persistent Cookies
Administered by: Third-Parties
Purpose: These Cookies and similar technologies are used to measure traffic, understand how visitors use the Website, improve the Website, measure advertising performance, and support remarketing. We use Google Analytics for website analytics and the Meta Pixel for advertising measurement, audience creation, and remarketing through Meta platforms. Information collected may include online identifiers, IP address, device and
browser information, pages viewed, interactions with the Website, referring pages, approximate location, and date and time information. These providers may combine information collected through the Website with information they receive from other services, subject to their own privacy practices.
For more information about the technologies We use and the choices available to You, review this Tracking Technologies and Cookies section and any privacy controls displayed on the Website.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
- To provide and maintain our Service, including to monitor the usage of our
Service.
- To manage appointments and customer records: to schedule, confirm, reschedule, and administer appointments; maintain information associated with Your consultation or purchase; and provide the services You request.
- For the performance of a contract: the development, compliance and
undertaking of the purchase contract for the products, items or services You have
purchased or of any other contract with Us through the Service.
- To contact You: to send non-marketing communications necessary to provide
services You request, including appointment confirmations, appointment reminders, rescheduling or cancellation notices, purchase and payment communications, order information, customer-service messages, and security or administrative notices. You may receive these transactional communications even if You do not opt in to marketing emails or later unsubscribe from marketing emails.
- To send marketing communications: to send newsletters, promotions, event
invitations, product announcements, and similar communications only where You
have affirmatively opted in. You may withdraw Your consent at any time by
using the unsubscribe link in a marketing email or contacting Us.
- To manage Your requests: To attend and manage Your requests to Us.
- To deliver targeted advertising to You: We may use Your information to
develop and display content and advertising (and work with third-party vendors who do so) tailored to Your interests and/or location and to measure its effectiveness.
- For business transfers: We may use Your information to evaluate or conduct a
merger, divestiture, restructuring, reorganization, dissolution, or other sale or
transfer of some or all of Our assets, whether as a going concern or as part of
bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Service users is among the assets transferred.
- For other purposes: We may use Your information for other purposes, such as
data analysis, identifying usage trends, determining the effectiveness of our
promotional campaigns and to evaluate and improve our Service, products, services, marketing and your experience.
We may share Your personal information in the following situations:
- With Service Providers: We may disclose Personal Data to providers that
support website hosting and ecommerce, appointment scheduling, email delivery,
analytics, advertising and remarketing, payment processing, fraud prevention,
security, customer support, professional services, and other business operations.
These providers may process Personal Data only for the services they provide to
Us, subject to applicable law and contractual restrictions.
- For business transfers: We may share or transfer Your personal information in
connection with, or during negotiations of, any merger, sale of Company assets,
financing, or acquisition of all or a portion of Our business to another company.
- With Affiliates: If We disclose Personal Data to a parent company, subsidiary, or
other entity under common control, We require that entity to protect the
information consistently with this Privacy Policy and applicable law.
- With business partners: We may disclose Personal Data to a business partner
when necessary to provide a product, service, event, or promotion that You
request or consent to receive.
- With Your direction: We may disclose Personal Data when You direct or
authorize Us to do so, including when You ask Us to interact with a third party in
connection with Your appointment, purchase, or requested service.
- With Your consent: We may disclose Your personal information for any other
purpose with Your consent.

We retain each category of Personal Data for as long as reasonably necessary for the
purposes described in this Privacy Policy, including to provide appointments and
purchases, maintain transaction and tax records, administer marketing preferences,
prevent fraud, resolve disputes, enforce agreements, and comply with legal obligations.
In determining the retention period, We consider the amount, nature, and sensitivity of the information; the purposes for processing it; applicable legal requirements; and the risk of harm from unauthorized use or disclosure. Retention periods may differ by category and Service Provider.
The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

Your information, including Personal Data, is processed at the Company's operating
offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from Your jurisdiction.
Personal Data may be processed in jurisdictions outside the place where You live, including where the Company or its Service Providers operate. Those jurisdictions may have different data-protection laws. Where applicable law requires transfer safeguards, We use appropriate contractual or other lawful measures.
The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

You have the right to delete or request that We assist in deleting the Personal Data that
We have collected about You.
You may contact Us to request access to, correction of, or deletion of Personal Data that You have provided to Us, subject to applicable law and any information We must retain for legal, accounting, fraud-prevention, transaction, or dispute-resolution purposes.
Please note, however, that We may need to retain certain information when we have a
legal obligation or lawful basis to do so.

Business Transactions
If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.
Law enforcement
Under certain circumstances, the Company may be required to disclose Your Personal
Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Other legal requirements
The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:
- Comply with a legal obligation
- Protect and defend the rights or property of the Company
- Prevent or investigate possible wrongdoing in connection with the Service
- Protect the personal safety of Users of the Service or the public
- Protect against legal liability

Security of Your Personal Data
The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

We send marketing emails only to individuals who affirmatively opt in to receive them.
Marketing communications may include newsletters, promotions, invitations to events or trunk shows, product announcements, and other information about Our products and services. We use Mailchimp to manage subscriptions and deliver these communications.
Mailchimp processes information on Our behalf, including Your name, email address, subscription status, and interactions with marketing emails, such as delivery, opening, and link-click information. Mailchimp may use pixels and similar technologies to provide these functions. Where required by applicable law, We use these technologies in
accordance with Your choices.
You may opt out of marketing emails at any time by using the unsubscribe link in any marketing email or by contacting Us. Opting out of marketing will not affect necessary non-marketing communications, including appointment confirmations and reminders, order or payment communications, responses to Your requests, and other messages relating to services You have requested.

We use Stripe to process payments. When You make a payment, Stripe may collect and process payment-card details, billing information, transaction information, device
information, and information used for fraud prevention and regulatory compliance.
Payment information is submitted directly to Stripe and processed in accordance with Stripe’s terms, privacy practices, and applicable security requirements. We do not store complete payment-card numbers on Our own systems, although We may receive transaction identifiers, payment status, limited card details, and other information needed to reconcile transactions, provide services, process refunds, and maintain business
records.

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.
Analytics
We may use third-party Service providers to monitor and analyze the use of our Service.
Google Analytics
Google Analytics is a web analytics service provided by Google. It uses cookies and
similar technologies to help Us understand Website traffic and visitor interactions, such as pages viewed, navigation paths, referring sources, approximate location, device and browser information, and the date, time, and duration of visits. We use this information to measure Website performance and improve Our services. Google may process this information in accordance with its own privacy practices.
You may limit Google Analytics through the Website privacy controls, browser settings,
or Google’s currently available opt-out tools. A browser add-on may not apply to every browser, Device, analytics configuration, or non-cookie technology.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
Behavioral Remarketing
We use the Meta Pixel and related Meta advertising services to measure advertising performance, create audiences, and show advertisements to people who previously visited or interacted with Our Website. Depending on the service and configuration, the Company and Meta Platforms, Inc. may independently determine certain purposes and means of processing. Meta may process online identifiers, IP address, device and browser information, pages viewed, actions taken, referral information, and date and time information in accordance with Meta’s privacy practices.
These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:
- Measure and analyze traffic and browsing activity on Our Service
- Show advertisements for our products and/or services to You on third-party
websites or apps
- Measure and analyze the performance of Our advertising campaigns
Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the
collection and use of information for the purpose of serving You interest-based
advertising:
- The NAI's opt-out platform: http://www.networkadvertising.org/choices/
- The EDAA's opt-out platform http://www.youronlinechoices.com/
- The DAA's opt-out platform: http://optout.aboutads.info/?c=2&lang=EN
You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.
We may disclose online identifiers and Website activity to Meta through the Meta Pixel and related technologies so that Meta can measure advertising, create audiences, and
deliver advertisements across devices and browsers, subject to Your choices and
applicable law.
The third-party vendors We use are:
Meta
Meta remarketing services and the Meta Pixel are provided by Meta Platforms, Inc.
These services help Us deliver advertisements on Meta platforms to previous Website visitors, create advertising audiences, and measure campaign performance.
You can learn more about Meta’s advertising controls and privacy practices through the privacy and advertising settings that Meta makes available for its services.

The Company is based in New York. New York generally does not provide consumers with the same comprehensive access, correction, deletion, portability, or opt-out rights established by certain other state privacy statutes. Nevertheless, You may contact Us to request access to, correction of, or deletion of Personal Data that You have provided to Us. We will consider and respond to such requests in accordance with applicable law and may retain information where reasonably necessary for appointments, transactions, accounting, fraud prevention, security, dispute resolution, legal compliance, or other legitimate business purposes.
We send marketing emails only with Your opt-in and provide an unsubscribe method in each marketing email. Unsubscribing from marketing emails does not prevent Us from sending appointment confirmations, reminders, payment or order communications, or other non-marketing messages relating to services You request.
We maintain reasonable administrative, technical, and physical safeguards appropriate to the nature of the Personal Data We maintain. If a security incident involving Personal Data requires notice under applicable New York law, We will provide notice as required.
We do not collect biometric identifier information, such as a retina or iris scan,
fingerprint, voiceprint, or scan of hand or face geometry, for marketing or advertising
purposes, and We do not sell biometric identifier information or disclose it for advertising purposes.

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Our Service may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.
We will post the updated Privacy Policy on this page and revise the “Last updated” date.
If required by applicable law, We will provide additional notice before a material change becomes effective.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If You have questions about this Privacy Policy or wish to submit a privacy request, You may contact Us at newyork@thefallbride.com or by mail at The Fall Bridal LLC, Suite 318, 45 Main Street, Brooklyn, New York 11201, United States.