The Fall Bridal LLC

45 Main Street
Brooklyn, NY 11201
United States

Email: newyork@thefallbride.com

This Privacy Policy applies to all websites, online services, appointment booking systems, communications, and customer interactions operated by The Fall Bridal LLC.

We may collect personal information directly from you, automatically through your use of our website, and from third-party service providers.

We may collect: personal details; contact details; appointment information; style preferences; wedding event details; budget information; purchase history; payment-related information; communications and correspondence.

When you visit our website, certain information may be collected automatically, including: IP address; browser type; device information; operating system; website activity; referring website; pages viewed; date and time of visits; purchase activity; session information.

We may use cookies, pixels, tags, and similar technologies to collect this information.

Payments are processed through third-party payment processors.

We do not store complete credit card numbers on our own servers.

Payment information is processed and secured by our payment providers in accordance with applicable industry standards.

We may use personal information to:

• Process purchases and transactions
  
• Fulfill and ship orders
  
• Schedule and manage appointments
  
• Communicate regarding products and services
  
• Provide customer support
  
• Manage bridal consultations
  
• Process payments
  
• Improve our website and services
  
• Analyze website performance
  
• Detect fraud and security incidents
  
• Comply with legal obligations
  
• Enforce our Terms & Conditions
  
• Conduct marketing and promotional activities where permitted by law

If you subscribe to our mailing list, create an account, book an appointment, make a purchase, or otherwise provide your contact information, we may send:

• Newsletters
  
• Promotions
  
• Event invitations
  
• Product announcements
  
• Marketing communications
  

You may opt out of marketing emails at any time by clicking the unsubscribe link in any email, or contacting us directly at newyork@thefallbride.com

Please note that transactional communications relating to appointments, orders, or customer service may continue even if you opt out of marketing messages.

We use trusted third-party providers to operate our business and services.

Shopify

Our online store is hosted on Shopify.

Shopify provides the ecommerce platform that enables us to sell products and services.

Information collected through Shopify may include:

• Order details
  
• Payment information
  
• Device information
  
• Website activity
  
• Customer account information
  

Shopify processes information according to its own privacy practices.

BridalLive

We use BridalLive to manage:

• Appointments
  
• Customer records
  
• Bridal consultations
  
• Orders
  
• Client communications
  

Information provided during consultations and appointment bookings may be stored within BridalLive.

Mailchimp

We use Mailchimp for email marketing and customer communications.

If you subscribe to our mailing list or otherwise consent to receive marketing communications, your information may be processed by Mailchimp.

Google Analytics

We use Google Analytics to understand website traffic and visitor behavior.

Google Analytics may collect information such as:

• Device information
  
• Browser information
  
• Website interactions
  
• Referral sources
  

This information helps us improve our website and customer experience.

Meta Pixel

We use Meta Pixel and related technologies provided by Meta Platforms.

These technologies help us:

• Measure advertising effectiveness
  
• Understand website usage
  
• Improve marketing performance
  
• Deliver relevant advertisements
  

Meta may collect information about your interactions with our website and combine it with information collected elsewhere in accordance with Meta's privacy practices.

We do not sell your personal information for monetary compensation.

We may share information with:

Service Providers

Including providers that assist with:

• Ecommerce operations
  
• Appointment scheduling
  
• Customer relationship management
  
• Payment processing
  
• Shipping and fulfilment
  
• Marketing communications
  
• Analytics
  
• Website hosting
  

Legal Compliance

We may disclose information if required by:

• Law
  
• Court order
  
• Government request
  
• Regulatory authority
  

We may also disclose information when necessary to protect our rights, customers, employees, or business operations.

Business Transactions

Information may be transferred in connection with:

• Mergers
  
• Acquisitions
  
• Reorganizations
  
• Financing transactions
  
• Asset sales

We use cookies and similar technologies to:

• Operate our website
  
• Remember preferences
  
• Maintain shopping cart functionality
  
• Analyze website performance
  
• Measure advertising effectiveness
  
• Improve user experience
  

Cookies may be placed by us or by third-party providers including Shopify, Google Analytics, and Meta.

Most browsers allow users to manage cookie preferences through browser settings.

For additional information, please review our Cookie Policy.

We retain personal information only for as long as reasonably necessary to:

• Provide services
  
• Complete transactions
  
• Manage appointments
  
• Maintain business records
  
• Resolve disputes
  
• Enforce agreements
  
• Comply with legal obligations
  

Retention periods may vary depending on the type of information and applicable legal requirements.

The Fall Bridal LLC maintains reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or destruction.

Our security measures may include:

• Access controls
  
• Password protections
  
• Secure payment processing
  
• Employee training
  
• Vendor oversight
  
• System monitoring
  

While we take reasonable measures to protect information, no transmission or storage system can be guaranteed to be completely secure.

We implement reasonable safeguards designed to protect the personal information of New York residents and comply with applicable New York data security requirements, including obligations imposed by the New York SHIELD Act where applicable.

Our website and services are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13.

If we become aware that information has been collected from a child without appropriate authorization, we will take reasonable steps to delete the information.

Our website may contain links to third-party websites, services, or social media platforms.

We are not responsible for the privacy practices, security, or content of third-party websites.

We encourage users to review the privacy policies of those third parties before providing personal information.

Some of our service providers may process information outside of your state or country of residence.

By using our website and services, you understand that information may be transferred, stored, and processed in jurisdictions with different data protection laws than your own.

Depending on your jurisdiction and applicable law, you may have rights regarding your personal information.

These rights may include the ability to:

• Request access to personal information we maintain about you
  
• Request correction of inaccurate information
  
• Request deletion of personal information where legally permitted
  
• Withdraw consent where processing is based on consent
  
• Request information about how your information is used
  

To exercise these rights, please contact us using the information below.

We may verify your identity before processing requests.

Some web browsers offer a "Do Not Track" feature.

Because there is currently no universally accepted standard for responding to Do Not Track signals, our website may not respond to such signals.

We may update this Privacy Policy from time to time.

Changes become effective upon posting to our website.

The "Last Updated" date at the top of this Privacy Policy will reflect the effective date of any revisions.

If you have questions about this Privacy Policy or our privacy practices, please contact:

The Fall Bridal LLC
45 Main Street
Brooklyn, NY 11201
United States

Email: newyork@thefallbride.com

Website: https://newyork.thefallbride.com